Advertising is a form of non personal communication from one person to other person or to a group of persons, whereas Media refers to the medium through which the message can be communicated easily to the viewers. Advertising as a potent tool of communication is highly useful to manufacturer, retailers, consumers, and the society at large.
The scope of media had globalize in order to convey the useful information to the people much effectively as possible. Media have reached every nook and corner of business, society and even crime. With the help of media one can also get worldwide news and facts.
Today television commercials are considered efficient mass market advertisement. In India, majority of the people watch television news channels, television serials, geographic channels, etc. Such channels help many advertisers to exhibit their products and services in the most effective way.
As the world is becoming globalize the scope of advertising and media will expand and this area will also offer many career development opportunities.
|
